A quick and easy guide to all the different blogging terms you may or may not have heard of before. I know that I struggled with a few of these specifically when I started blogging, and would have loved to have had somewhere I could go to to find out what they were, and my hope is that this does just that for you!
A TO Z OF BLOGGING TERMS
Your ideal reader. Who you are writing to. It’s really helpful to have someone very specific in mind as this will help you answer what they need from you – and to create your brand.
You can be an affiliate for a product where you get a commission on any sales you make through specific links on your site that you add. There are affiliate companies that you can join, and you can create your own affiliate program for your own products as well. This is one of the ways to earn income from your blog.
ABOVE THE FOLD
When you go to a website then what you see first on the screen is what’s called “above the fold” – it’s what you see before you have to scroll, and I think it comes from newspaper terminology where readers would fold the paper in half so the first half was more valuable to the editors and adverts etc…
The clickable text in a hyperlink (see H)
A ranking index for websites all over the world
This is a link on someone else’s website that goes to your site. They are valuable links to get as they show that people are enjoying your content. Google uses backlinks within its algorithm to decide where your posts will come up in search as well. You can get backlinks by doing guest posts (see G), networking with other bloggers, featuring in articles etc….
This is the rate at which your visitors leave your site on the first page they visit. It can be found in Google Analytics (see G). For example – if you have 100 people visit your site, and 90 read one article and leave, with 10 going on to another post/page – then your bounce rate is 90%. The lower you can get with this percentage, the better – as it again is an indicator to Google that people like your site and want to stay.
One thing to say that you need to keep in mind though is that a LOT of bloggers traffic comes from Pinterest – where people are interested in a specific post and then will leave and go back to Pinterest. This means that bounce rates are pretty high in general – mine for instance is around 70% but has been as low as 55% and as high as 80% in the past.
Not in general use, or complete form as yet – still in the testing stages.
The shorter version of “Weblog” which is a site that is updated regularly, and usually posts are shown in a chronological way. They used to be more for diary style sites, and ow are commonplace in businesses, and blogs earn in their own right as well.
This is anything you produce for your business. It could be blog posts, products, audio, video, social media posts etc…
CSS stands for Cascading Style Sheet and is used by web pages to help keep information in the proper display format. It is common to be able to update the CSS of your website without having to go into the back end, and can be useful for various tweaks.
Cost Per Click. This is an advertising term and it means that if you have a CPC campaign on your site, you will be paid when people click on that ad/link.
Cost Per Mile. This is another advertising term, and it means that you get paid per 1000 visits to that advert. This is the more usual advertising model and can work really well when your page views are high as a good form of blogging income.
You can set up your blog to have various categories – and then decide on which categories each post will be placed in. This means that you can have pages with specific category posts ONLY on, for example – and helps with navigation of your site, and ease of use. (Tags are also used for this, see T for more details).
Cookies are small pieces of data that are sent from a website and stored on the user’s computer by the user’s browser. They allow more personalisation on websites when you are browsing as they will show things like specific ads you may be interested in, signup forms for offers you haven’t as yet signed up for etc…
Call to Action. This is anything that you are asking your reader to do – for example – click here to get x, follow me on Facebook, share this post, signup for the newsletter etc… It’s common practice to have at least one CTA on each post and page of your site if you can.
When you write a post, there may be a specific item that you could create to make a great addition to the post. This could be something like a checklist of what you’ve spoken about, a printout of the post etc…. You can add this as an upgrade to the post – asking for someones email in return (this means you get a subscriber – but make sure you are GDPR compliant with this setup – see G).
Domain is simply the main url of your website. For this site my domain is https://organisemyhouse.com
Written on every website, this is a legal page that sets out liability of the website, and what can be expected of the site. Mine can be found HERE as an example.
Another page on your site (although sometimes all legal pages are merged – whatever the owners preferenc). Disclosure talks about things like whether you are being paid for advertising, have any collaborations, or have affiliate relationships with companies etc…. – you can see my Disclosure HERE.
Not seasonal, year, or time specific. This is content that can be shared and marketed throughout the years that your blog is around.
When you are creating content (see C) you will very soon start to get confused or overwhelmed with what you’re doing – unless you have a plan. Creating an editorial calendar means you can plan what will be posted, when, and to what (your blog, youtube, social media etc….). You can therefore plan content around time of year, sponsored work, what you’re doing at a specific time, etc…
EBOOK / ECOURSE
Anything with ‘e’ in front of it simply means it’s electronic rather than a hard copy. You can create a pdf eBook that can be downloaded as a product on your site, and a course that can be delivered via a course platform or simply by email. The key is that your purchasers won’t get anything other than digital files from you.
If you go to YouTube, Pinterest etc… – and see some content that you want to feature on your site, then you can EMBED it. There is usually a bit of code that you add to your site and that will put the feature in for you.
Email marketing is when you literally market to your email subscribers. You may have a newsletter, or send specific sales related emails – but it is all about creating that relationship and ultimately selling something (whether that be your site, or a specific product).
Any url that is hyperlinked through text, that, when clicked, direct the reader to a site that’s NOT the current one. For example – THIS is an external link to my Facebook Page.
A journey that you have predetermined your reader to go through to get to a specific point. It may be a sales funnel where you get a reader to know about a product, want the product, and buy the product – and all the steps required.
A feed (often called RSS) is a stream of posts or comments that is updated when new content is published.
The bottom section of your blog that’s always visible no matter what page or post you’re on.
(Also see NOFOLLOW). This is a link from your site that Google sees, and so allows that link to gain some ‘Google juice’ i.e. Google will see that that content has been linked to, and is therefore useful, and so it will help that link appear a little higher in the rankings.
This is what people write often in Facebook posts as their comment. It’s come about because when you are in a group and want to know the answers to a question that someone has asked, you have to comment on that post to be able to get notified of other people commenting. The quickest way (if you’ve got nothing to say in answer yourself) is F which is short for Following – and then you’ll be notified. Word of warning – people don’t much like this because they will get notified of the F comments as well – so you can do it another way – FIND OUT MORE HERE
When you blog, you will definitely want to link your blog to Google Analytics, as it will show you statistics on your site useage. Things like how many people are looking at your site (and what pages) in real time. Historical data based on popular pages, time spent on site, pathways the readers take etc…. It’s invaluable for developing your blog and making sure you are writing what people want to read.
This is an image file format – and can be static or animated.
General Data Protection Regulation. This came into force on 25th May 2018, and controls how data is used by websites for readers in the EU. There are lots of things to be aware of that you will need to have, or show, on your blog. The best place to get started is HERE** – the place I went to for all my information.
This is when you write for another blog, and are essentially their guest for that post. You can also invite other bloggers to guest post for your blog which can be a great way of filling in information gaps on your site that you aren’t an expert about, or adding new content without having to write it all yourself.
This is a small image that follows you around the internet and usually pops up when you comment on a blog, for example. You can sign up for yours HERE (and if you don’t have one, a generic image will appear).
This is a link to a url that’s attached to a word or two in the text. It is found easily because it’s automatically highlighted or underlined. THIS IS AN EXAMPLE OF A HYPERLINK THAT TAKES YOU TO MY HOMEPAGE.
Every self hosted blog needs to be hosted so that it can appear on the www. Hosting is what your domain ‘lives’ in – so that it has space on the web. You basically rent from a hosting company some of that space. My host is SiteGround and I LOVE them!
A hashtag is this symbol #. It is common on social media and is a way to categorise what you are posting so it can be found more easily. It is usual to use hashtags with keywords, for example #organise
HEADERS (H1, H2 etc…)
Headings break up your text on a blog post. They go from your blog post title (which is a H1 heading), right down to a H6 heading, and are a great way to make your post easier to read because you can break it down into smaller sections.
Websites that start with https instead of http are considered secure. It means all communications between your browser and the website are encrypted. All blogs should be https now, as this is a key requirement of Google that they have stated will help your blog and it’s posts appear higher in search rankings.
Internal links are simply hyperlinks (url links) that point to a different url on the same site. They will take the reader away from that specific page, but to a new page on the same site.
Google indexes all websites, posts, pages, images so that it can use them in peoples google searches. You can submit your site to Google periodically by creating a sitemap (see S).
An image format
Keywords are words that are KEY to your SEO (see S). You want your posts and site to appear in searches – and using the words that your readers will be searching for will help yours appear above other peoples. There is a LOT to learn about keywords – and there are different ways to add them to your posts depending on whether you are trying to appear high on Google or Pinterest etc…
This is a page that you drive people to for a specific reason. Usually they are used for Sales Pages or Signup pages.
A little more generic but of the same ilk as a CONTENT UPGRADE (see C). The lead magnet doesn’t have to tie to a specific post – it can be a more general product that more readers of your site may like – such as a general tips eBook, a challenge, a library of resources etc…
If you want to work with brands and PR companies for sponsored work, then you would be wise to create a media kit. It’s simply a document (pdf is fine), that details your blog stats, your audience details – and what work you can offer (often with your rates as well). When a company gets in touch, it’s then easy to send them your media pack as that will set the scene for your blog, give them the crucial information, and make you look professional.
The meta description is a couple of sentences that summarise the contents of a page or post. They help Search engines know what the post is about, and help the reader to know what the post is about before they click through, as the meta description usually shows up in search results under the url and title.
This means that your website formats correctly for readers on their mobile devices. Most sites are built with mobile in mind now – but in years gone by pages were simply reduced in size for mobile and VERY hard to read. If you are building a site, you will want to ensure that any design you choose is mobile responsive because a majority of your readers are likely to be finding you and reading your posts vis mobile.
One way of getting great SEO results for your site is to have as many links as possible from other websites to your own. This shows that people are enjoying you content enough to add a link to it. However, people started to pay for such links, and Google found it increasingly hard to know what sites were valuable to others, and what had just paid for hundreds of links. As such, adding in a NOFOLLOW tag was the solution. Its a small bit of code that you can add to ANY links that you have been paid to add to your site (affiliate links, sponsored post links etc…) so that Google literally doesn’t follow them – and doesn’t give them any weight when it comes to rankings. It is CRUCIAL to use such links throughout your site to be safe!
The specific content you blog about. A niche provides the blogger direction and focus while telling the reader what the content will be about.
Your navigation is critical to your sites success because it’s the overall ease of finding your way around a site. You can make navigation as easy as possible by adding in categories, great menus etc….
The holy grail for most bloggers is to have an email list of valued readers that want to hear about what you write. But a lot of people who are finding your site for the first time may not be interested in signing up to your newsletter unless they have a reason to. Giving a freebie as a thank you for subscribing is common practise in the blogging world, and works really well!. I offer things like free printables for specific pages on my site, a free printables library, and free challenges – all are known as optin incentives. Another term can be CU (content upgrade) which is an optin incentive specific to a post or page on your site – to add to that content., or Lead Magnet.
ORGANIC SEARCH TRAFFIC
This is people who find you through search (Google / Pinterest etc…) when you haven’t paid to appear higher in the results in the form of an advert. They have found you in a totally organic way. This is free traffic to your site!
This is when you hire someone to do some of the work for you for your business. You may decide on getting a VA (see V), or a friend/family member, or a specific company that specialises in that specific area – but outsourcing to them will lighten your load.
Most blogs are built on WordPress – which is a pretty basic editor doesn’t do a lot of needed functionality for your blog. Plugins are pieces of code / software that add specific functionality to your site. They can be free, or paid for – and you can find them within your blog backend. Word of warning – when you add a plugin to your site know that it MAY affect what you already have. The reason being that each plugin has been coded by different people, and can’t possibly be tested with every single combination of plugins that people may choose to have. As such – they may not work well together. My advice is to add one at a time and ensure they work OK – and always have a backup of your site so that you can revert it back should something break.
POST & PAGE
A post on a blog will appear in the feed (RSS) – and is shown in chronological order on the front page usually. A page is a static place that adds extra information to your site – and is usually used for things like sign up pages, sales pages etc…
This is content that is crucial to your specific topic. You may have posts that every reader should start with, or information that is ideal when they reach a certain point in their journey.
An audio format of content that is usually created on iTunes and can be subscribed to and downloaded by listeners. It is a blog in audio form. You can embed your podcasts or add the notes for episodes onto a website – so that listeners have a place they can read the information as well.
Another legal page that’s required on your site. Privacy Policies deal with how your readers data will be used, and what they should expect from you. Mine is HERE.
Anything on your site that literally pops up when a certain page has been reached, or the reader has been on a page for a specific amount of time. Usually it’s a call to action such as a signup, or a request to join social media etc…
If someone writes something about your site and links to it on their own site, then wordpress can ping you to let you know. It appears like a comment on your post, and you can either switch them off or on to appear on your live site. It can be really useful to see who is linking to you, as you can then thank them!
If you can think of any Q’s – let me know!
Stands for “Rich Site Summary” – see FEED for more details.
If you have created a page or a post that has an existing url, but you want to update the url OR have created a new piece of content with a different url that has superseded that one, then you will want to point the old url to the new one. This is a redirect.
A post that collates great ideas from around the web. Very common on blogs for things like “x ways to do y” type posts. Although you can hyperlink to anyones blog/site in these posts, you can’t use their images without express permission. If you are doing these types of posts then there are Facebook groups you can join that are there specifically for people to request links for certain topics, and to add your own to other peoples requests. You can also contact the blog directly for permission, and some blogs (like my own) add something to their sidebar or another page that says what you can and can’t use.
Any traffic (readers) you get to your site that have been directed there from another site.
Facebook, Twitter, Instagram etc…. Note – Pinterest is not a social media in reality because it’s more of a search engine.
Stands for SEARCH ENGINE OPTIMISATION. It is the method by which you can ensure your blog gets ranked as highly as possible by the search engines.
A list of all the pages on your website – and it’s structure. It is used by search engines for looking at (crawling) your site and ranking it.
Most blogs have a sidebar – an area where extra information/ads etc… can be put – so that it appears on any post or page that a reader visits. You can choose whether to have one or not, and this is a totally personal choice.
A post that a brand or PR company has paid you to produce and publish on your site. Sponsored posts ALWAYS have to be clearly labelled as such – usually at the top of the post.
Anyone who signs up to receive emails from your blog.
A blog can be self hosted or hosted by another company. Most bloggers opt for self hosting on wordpress.org because you have more control over your blog, and you own it fully. This simply means you’ve paid for your domain, and you have paid for it to be hosted using a hosting company you’ve chosen. You then have total control over what you add to your site, what you choose to use in terms of extra functionality etc…. If you choose a hosted site (such as wordpress.com, or wix – where it’s hosted internally) then it can be easier to setup and manage – BUT there are many restrictions (i.e. you can’t have ads on your site which is where a lot of bloggers make their income). My advice is if you want to run your blog as a business – go self hosted straight away.
The readers you get – and the page views they give your site when they visit. Traffic can come from organic search, email links, other websites etc…
A reduced price offer that is given to a reader just after they signup to your newsletter. It is usually a one-time-only deal that can’t be found anywhere else on your site.
Like a category, a tag is another way to ‘file’ your posts so you can easily find them again. You can tag with keywords etc…. Tags aren’t necessary (I don’t use them because I have a LOT of categories so that’s enough to be able to find things quickly), but can be really useful if you have few categories and want to sub-categorise, for example.
When you set up your blog, you will install WordPress and then pretty much be faced with a blank screen. The next step is to choose a theme – which is basically the backbone of your site, and helps with the look and feel of it. Think of your theme like you would your home decor. It can be changed – but sets the tone when you pick something.
Unfortunately there are people in this world that just want to make trouble, or say nasty stuff. They are very common on social media, and on blog commenting areas. Ignore, block them if you can, and move on.
A tagline is a short sentence that goes into more detail than just your domain name as to what your site is about. For example – my site is OrganiseMyHouse, and my tagline is “LET’S SIMPLIFY LIFE & CREATE A HOME THAT YOU TRULY LOVE”. As you can see – you can learn a LOT more about my site from the tagline. This is especially true if your blog name is something less descriptive.
If you sell products on your site, it is good practice to offer upsells when products are bought – to increase the overall profit of that sale. These are usually complementary products can be bigger versions of the product just bought…
A url is the ‘address’ of a website on the web. For example – my url is https://organisemyhouse.com – and if you type this into a browser you will get shown my homepage.
A Vlog is a video version of a blog – very commonly housed on YouTube. You can subscribe to vlogs like you would a blog, and the owner of the vlog will create content on a regular basis. As with podcasts, vlogs can be done on their own, or as an addition to a website – and you can embed your vlog videos on your site and add extra info etc… should you wish.
Stands for Virtual Assistant. Basically someone who helps you with tasks for your blog / business – but they aren’t local to you – so you talk to them virtually (either through phone, web, email etc…).
The holy grail for a lot of bloggers and content creators is for something your produce to ‘go viral’ . This means that something has been posted to a social media site, and has take off. It has been shared, viewed, liked etc… more than your usual content – and you’ve seen a spike in traffic in your Google Analytics. Viral can mean different things to different people – as some say it has to have a certain amount of shares, and others say it’s simply a lot more than usual – whatever version – it’s good news!
WORDPRESS.ORG and WORDPRESS.COM
See – SELF HOSTED!
Widgets are areas on your site that you can fill with things like signup forms, ads etc…. They are usually determined by the theme you choose – and can be really useful for adding content.
Another letter I haven’t got anything for – so let me know if you have!
Yoast is one of the most popular Plugins for WordPress sites – as it helps considerably with SEO. Install it, and it will help you determine how good each post is for your chosen keywords. Vital!
zzzzz – this has been my longest post on this site EVER – so I think I need a nap now! – Hope it’s helped though…..
P.S If you’ve got any other blogging terms you’d like to see in this list – please let me know in the comments section or by contacting me – I’m MORE than happy to hear from you.