A fantastic list of 15 blog post types (including examples, and the reasons why they work so well) that will bring readers to your site and keep them coming back for more. Find out what works best to drive traffic and let’s get writing!
If you have a blog or a website, then you will no doubt want to get more traffic to it as quickly as possible.
And if you’re looking to drive more traffic and get those page views up, you’re in exactly the right place!
The first step along the path to increased traffic is to create amazing content that will attract your readers and bring them back again and again.
This list of blog post types will help you to write posts that your readers will love, and are all posts that I’ve tried over the years so I’ve got some examples for you as well that should help see exactly what I mean! – so let’s get going…
BLOG POST TYPES YOU SHOULD BE USING ON YOUR SITE
#1 – LISTS
I’ve added these at the number one spot for a reason. They are hands-down the most popular posts for most blogs.
The reason being that readers like to know that they will be getting easy to consume and quick ideas – and also will know roughly what they will get before they click through.
Some of my most popular posts that are list formatted are: –
- 101 Items to get rid of without regret – shared over 140K times
- 52 Habits that will change your life – shared over 55K times
- 25 Easy Morning Habits to try – shared over 7K times
Posts like this can be AMAZING at driving loads of traffic for months or even years to come. I can pretty much guarantee that when I look at my real time stats in Google Analytics, there will be people reading these posts – which is fantastic!
If you can make a post into a list – then do it! – especially is you pick a topic that’s evergreen (i.e. won’t go out of date).
#2 – QUICK TIPS / ADVICE
Another favourite with readers, because you are helping them with either something quick and easy that they can do and see results, OR you are giving them something to think about that they may not have thought about before.
- Why you should always put your home to bed every night
- 6 things to do every Sunday to be prepared for the week ahead
- Why “Filing” is better than “stacking”
#3 – SERIES
Ideally each blog post that you write should answer/refer to one specific point.
Sometimes (OK, OK, a lot of the time) you will be tempted to carry on writing and your post will become far too long and try and cover far too many points.
(Side note: there is NOTHING wrong with long blog posts, they are actually a good thing – BUT if they cover too much then you may leave your reader confused…)
As such, think about whether it would work better as a series of posts instead.
You can have one post talking about each specific point, and link to each one in each post (great for internal linking, which Google LOVES!).
My “How to organise your Wardrobe” is an old series that is in need of updating, but I split this into 4 separate posts and it does great! I will at some point make each post cover a very specific point – but you can get the idea of what I mean by linking posts to each other.
I have also made mini-series’ on the blog for certain topics – where I have written specific posts about a subject, but interlinked them – a great example is my HOME MANAGEMENT BINDER series.
#4 – CHALLENGE
Readers LOVE challenges! They are also a great way to get new subscribers – as you can send the challenge via email as well as post on the blog.
I have done a few different challenges over the years – the first was a 100 day quick organising tasks challenge, where I posted on the blog each day for 3 months a quick challenge and some tips and advice to help achieve it.
This increased my page views because people were checking back daily for the next challenge, but it was EPIC to create, and I would never recommend doing something this long, unless you are charging for it!.
I have since taken it off the site and I produced a new challenge that is also very successful: – the 30 Day Clutter Blitz.
I actually don’t have this challenge on my site, because it was built as an email subscriber generator as a priority – but I do get lots of traffic to the landing page for signing up, and from a few hidden pages for those taking the challenge, and the people that do the challenge usually hang around and look through the blog which drives traffic as well.
#5 – HOW TO / STEP BY STEP GUIDE
We all look on the web for help when we want to learn something – so think about what your readers will be asking to learn, and create some meaty posts as guides and how-to’s for them.
Some examples from my site that are popular are: –
- How to fold a fitted sheet
- How to successfully declutter anything in your home
- How to create a cleaning schedule that really works
- How to make a Home Management Binder – step by step guide
#6 – RESOURCES / TOOLS / FAVOURITES
Again – what do your readers want help with? You can really help by offering resources to them that will genuinely help.
Basically – you can create extra pages on your site that will collate things together for your readers – and help them to find stuff they want to read. You can drive traffic to this page and then you will increase page views because you will have click throughs from your links.
Category hub pages work well for this – for example, my Holidays Category has some info at the top, shows off my products and then offers all the other posts in that category. If you wanted to plan your summer holidays then this would be a fantastic page to find, and you would be likely to stay on the site for a while.
#7 – FREEBIE
Everyone loves a freebie!
A lot of the internet is full of people wanting money for products, and yes, as a blogger wanting to make money you’ll probably be offering products at some point as well – BUT it’s always good to have some freebies on your site as well.
If you can drive traffic through to your freebies, then you will start people on the journey with you. You will earn their trust, hopefully give them things that are truly useful, and they will likely stick around for the longer term.
#8 – INSPIRATION AND MOTIVATION
A lot of searches on the internet are due to people not really knowing what to do next in whatever they are up to. They may be unmotivated, or they may need some inspiration as they are stuck.
Whatever you write about, make sure there are some great motivational and inspirational posts in the mix. You will find that readers love these because they are speaking directly to their worries.
#9 – SEASONAL
People are ALWAYS searching for things that are time specific – so try and work out some great posts that will work for whatever season, holiday, month etc.. you’re in.
Even if you don’t think you write about seasonal things – you can find a way to get this into your post and make it timely.
For instance – you may write about blogging. What about writing a post on “What you should be doing in Q4 to increase your Blogs Income”, or do a Christmas Gift Guide for a Blogger.
If you think outside the box a little, there are ways to introduce seasonality into your blog pretty easily, and drive traffic year round.
#10 – DEFINITION
Whatever niche you’re in – there are terms that people may not understand.
Create posts to help them learn about each one – and you’ll drive traffic quickly. They are also really useful to be able to link to in other posts you write because you may well use the term(s) a lot.
Some posts I’ve written are: –
- The A to Z of Home Staging
- The A to Z of Blogging Terms
- What is Clutter? The Meaning Revealed (it may surprise you!)
#11 – ANSWERING A QUESTION
I find myself asking google a LOT of questions each week – and your readers will be doing the same. Why not make sure they get your blog in the results Google offers them by answering specific questions in your posts?
You could ask your readers, and do a series of reader questions, or do an FAQ page on your site that links to all the posts where you answer questions – the list really is endless!
Here are some examples of ways I’ve answered question in posts – whether the title has been the answer, the method, OR the actual question: –
- QUESTION – What do I put in a Home Management Binder? – POST – What to put in a Home Management Binder
- QUESTION – How do I get organised? POST – How to be organised all year
- QUESTION & POST! – How long should I keep financial paperwork for?
#12 – UPDATES & NEWS
I don’t write a lot of these types of posts, because I like to keep my updates and news to my emails – but each blogger is different, and I know that I LOVE to read posts about bloggers updates and news – so you pick whether this would work for you.
Some amazing traffic can be driven to your site for things like income reports, or you can drive your email subscribers to a post each month about your blog etc….
I usually only write a post for a new product launch, as this works well to drive traffic for me – here’s an example for when I launched my Clutter eBook.
#13 – REVIEWS & COMPARISONS
Another fantastic way to drive traffic is to look at what products your ideal reader would be looking at purchasing or using – and reviewing them.
(QUICK TIP – Adding the word “review” will help drive traffic because that’s what people tend to put in their search when they are thinking about buying something)
Whether it be a specific product review, or a comparison post of several different products – these can really help your reader.
Just be totally honest and up front about your thoughts, and never be afraid of saying the negatives as well as the positives, because your readers will thank you for that!
Some examples from my site: –
#14 – SECRETS
We all love a bit of gossip – so if you can make a post feel like the reader will learn something secret and/or new – you may well hit gold!
- The secret to a successful morning routine….
- A peek inside a Professional Organisers kit
- 10 Productivity Secrets organised people use everyday
#15 – MISTAKES
Last but by no means least – no-one wants to be doing things the wrong way…
You can twist around the perspective of a subject by making it things NOT to do, or mistakes that you shouldn’t be making etc… – and these can often be really popular.
- 10 Mistakes to always avoid when getting rid of clutter
- The 6 biggest filing mistakes people make
- 7 Common TO DO list mistakes, and how to fix them
Loads of blog post types for you to try out on your own blog!
Whether you decide to use them all, or stick to a few of them – that’s totally your call – but I would definitely say to try them out and see what resonates with your readers.
Some will work like a charm, others not so much, but until you try them out you can only guess what they will be. I’m pretty sure you’ll be surprised at the results, because I am always surprised at what works and what doesn’t on my blog!
Also – you can see that for some of these they actually fit a few of the blog post types – there are lists within several sections, for instance. It’s brilliant if you can do this, because you’ll hit a home run!
And lastly – always keep in mind that you need to be creating high quality content that people are looking for. Getting traffic means you have got your post title and description right, which is fantastic – but if your post delivers high quality content, that reader will be back for more and your traffic will keep going up and up.
That’s what’s called the holy grail of blogging!
P.S Now you’ve got the ideas for blog post types, why not go one step further and pick an idea for it! – THIS POST will help you do just that!